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what can we do for you?

Every team, including yours, has the potential to maximise the value of what your customers will ultimately experience. All you need are the right tools to turn your team's talent into an indispensable resource. That's where we come in...

 

Our approach to latest-generation marketing

Neuroscience is our starting point
Understanding how your customers make decisions is the foundation of our work.
3 vital roles to play
To understand your customers, we think like philosophers.
To a find solutions for your customers, we think like engineers.
To connect with their emotions we become scriptwriters.
Blur the lines between "online" and "offline"
In this day and age, there is very little to gain by separating the real and the digital: there's only one world.
Working together
Our clients understand their business best, so it's only common sense to get them to actively participate in their own projects to boost creativity.
Support with cutting-edge research
This includes the latest thinking in the fields of psychology, sociology, semiotics and big data.

our services

Depending on your business requirements, we offer our services at three different levels:

Express Package

 

We've designed a great little package to help you really focus on your team's individual "superpowers" and inspire them to achieve more. The Express Package is no more than a full day's workshop and can be booked individually, or as part of a more regular activity (e.g. once every few months).

Compact Package

 

With the Compact Package, we'll spend a maximum of two months with you and your team, helping your company raise its game. This includes shaping up your neuro-marketing strategy, drafting key marketing and sales policies, and unifying your online and offline experiences.

Full-equipped Package

 

If you want us to accompany you to the the detail, then this package is for you. We will work with you over 4 months to develop a fully fleshed out neuro-marketing strategy, and comprehensive marketing and sales policies.

Contact us

our promise to you

…guarantee total satisfaction with the results at every stage of the project – otherwise we promise to refund the fee for the stage you're unhappy with, up to a month after the stage in question is completed.
…guarantee never to work simultaneously with any of your competitors.
…guarantee never to accept any commission or financial incentives from specialist third-party suppliers – this allows us to be completely impartial when assessing the quality of a third-party’s contribution to the project.

our clients

We are really proud of the fact that over the years, we have worked with so many international and blue-chip clients from a wide variety of sectors.

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some examples of our work

Most of our projects are confidential, however there are some we can share with you.

about us

As mentioned above, the "equation" we chose to represent ourselves is no random accident. Based on our company's original name (Martinez & Franch Consultants), m+f=! is an amalgam of where we've come from, what we believe and the values we cherish.

Our two founding partners, Lluís Martínez-Ribes (the "m") and Rosa Franch (the "f"), began working together as far back as 1976, merging their individual skills to help businesses transform their marketing and retail strategies. Since then, they have consistently fostered a culture of open collaboration with both their clients and the rest of the m+f=! team (hence the "+").

As for the "!"...

…well, we like to think of it as great way to sum up our general approach to every challenge we face. In other words, we make it our ultimate mission to put creativity at the heart of everything we do. By doing this, we are able to take our clients' projects into truly unexplored territories.

Lluis Martinez y Rosa Franch
40

years in the business

26

countries

6

passionate team members

countless smiles

meet the team

Yes. We're a small team. But we're a team with big ideals.

Lluís Martínez-Ribes

Director Partner

Rosa Franch

Director Partner

Carla Vallès

Senior Consultant

Laia Martín

Research assistant

Montse Gigó

Administration

our values

We believe creativity is like the air we breath…we simply can't do without it.
We like to approach each of our projects with rigorous efficiency.
We regard our clients as partners, which means we never leave their side.
We think a great-sense of humour and a friendly smile in not optional – it's essential!
We approach each challenge with a unique perspective, as we’re creating something singular.
We always make time for pro bono work and non-profit institutions that are close to our heart.

blog

As one of our founding partners, Lluís Martinez-Ribes is more than just a driving force within company itself. He is also a highly recognised thought leader in retail marketing industry. Below are a series of posts and thought pieces from his official blog (you can also follow Lluís on Linkedin).

our latest tweets

 

how to find us

Barcelona. It's considered one of the most innovative cities on the globe, and it's in the heart of this amazing, pulsating hive of creativity and ingenuity that we have set up our own inspirational space – we even have an "ideas kitchen"!
So please join us, and let's put our heads together and think up something truly great.

Av. Josep Tarradellas, 13, 08029 Barcelona

  +34 934 950 306
consult@martinez-franch.com
METRO Sants Estació metro station, Lines METRO and METRO

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