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We believe in the transformative power of a very simple equation; where creativity and science work hand-in-hand to produce truly extraordinary results.
This is our guiding principle in everything we do. In fact, we have been doing it successfully and in collaboration with our clients for more than 40 years.

What can we do for you?

Every team, including yours, has the potential to maximise the value of what your customers will ultimately experience. All you need are the right tools to turn your team's talent into an indispensable resource. That's where we come in...

 

Our approach to latest-generation marketing

Neuroscience is our starting point
Understanding how your customers make decisions is the foundation of our work.
3 vital roles to play
To understand your customers, we think like philosophers.
To a find solutions for your customers, we think like engineers.
To connect with their emotions we become scriptwriters.
Blur the lines between "online" and "offline"
In this day and age, there is very little to gain by separating the real and the digital: there's only one world.
Working together
Our clients understand their business best, so it's only common sense to get them to actively participate in their own projects to boost creativity.
Support with cutting-edge research
This includes the latest thinking in the fields of psychology, sociology, semiotics and big data.

Our services

Depending on your business requirements, we offer our services at three different levels:

Contact us

Our promise to you

Our clients

We are really proud of the fact that over the years, we have worked with so many international and blue-chip clients from a wide variety of sectors.

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Some examples of our work

Most of our projects are confidential, however there are some we can share with you.

About us

As mentioned above, the "equation" we chose to represent ourselves is no random accident. Based on our company's original name (Martinez & Franch Consultants), m+f=! is an amalgam of where we've come from, what we believe and the values we cherish.

Our two founding partners, Lluís Martínez-Ribes (the "m") and Rosa Franch (the "f"), began working together as far back as 1976, merging their individual skills to help businesses transform their marketing and retail strategies. Since then, they have consistently fostered a culture of open collaboration with both their clients and the rest of the m+f=! team (hence the "+").

As for the "!"...

…well, we like to think of it as great way to sum up our general approach to every challenge we face. In other words, we make it our ultimate mission to put creativity at the heart of everything we do. By doing this, we are able to take our clients' projects into truly unexplored territories.

Lluis Martinez y Rosa Franch
40

years in the business

26

countries

6

passionate team members

countless smiles

Meet the team

Yes. We're a small team. But we're a team with big ideals.

Lluís Martínez-Ribes

Director Partner

Rosa Franch

Director Partner

Carla Vallès

Senior Consultant

Laia Martín

Research assistant

Montse Gigó

Administration

Montse De Molina

Secretary

Our values

We believe creativity is like the air we breath…we simply can't do without it.
We like to approach each of our projects with rigorous efficiency.
We regard our clients as partners, which means we never leave their side.
We think a great-sense of humour and a friendly smile in not optional – it's essential!
We approach each challenge with a unique perspective, as we’re creating something singular.
We always make time for pro bono work and non-profit institutions that are close to our heart.

Blog

As one of our founding partners, Lluís Martinez-Ribes is more than just a driving force within company itself. He is also a highly recognised thought leader in retail marketing industry. Below are a series of posts and thought pieces from his official blog (you can also follow Lluís on Linkedin).

Our latest tweets

 

How to find us

Barcelona. It's considered one of the most innovative cities on the globe, and it's in the heart of this amazing, pulsating hive of creativity and ingenuity that we have set up our own inspirational space – we even have an "ideas kitchen"!
So please join us, and let's put our heads together and think up something truly great.

Av. Josep Tarradellas, 13, 08029 Barcelona

  +34 934 950 306
consult@martinez-franch.com
METRO Sants Estació metro station, Lines METRO and METRO

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