We devise comprehensive retail business models, that is, models including both the visible (front-end) and the hidden (back-end) side of the business.

Our vision of innovation focuses principally on the customer (customer driven innovation), and later we apply the available technologies to ensure that customers improve their quality of life with the purchase of the product. We do not focus first on technology.

We find that effective retailing is achieved when the priority and the inspiration lies on the human side. We harbour no doubt about the fact that future retailing belongs to non-mercantilist businesses, that is, to businesses rooted in the individual and which can connect deeply with people’s emotions.

To achieve successful outcomes, we are supported by our own verified methodology.

We are specialists, yet we like to work holistically and cross-disciplinarily by combining different fields of knowledge: information systems, creativity, humanities, artificial intelligence, semiotics, neuroscience, anthropology, etc.

We become personally involved in all projects we accept to develop. We are passionate about innovation, and proud of our 100% commitment and involvement in all our projects. We are perfectionists, as we are fully aware of the fact that success depends on small details.

At m+f=! we co-create projects along with our clients, with whom we engage in direct and continual contact.

Not only do our clients meet highly committed professionals at m+f=!, but also individuals for whom a great sense of humour is an essential ingredient of their work.

In fact, how can anyone achieve excellent effective and creative results without mixing work with some good laughs?