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Both partners, "m" (Lluis Martínez-Ribes) and "f" (Rosa Franch), started their career in Lleida 32 years ago, not from a garage, but from a 10m2 room of a rented apartment. Since day one we have been combining and applying our specific specializations to the retail world, a field no one else was focusing on at the time. We have since been working in 22 countries as retailing innovation specialists, but always taking care not to grow too much, as we both want to remain personally committed to all projects we decide to tackle. Our reasons for selecting a project are two-fold: the client’s personal and professional qualities, and the business challenges involved. Currently, the m+f=! team includes seven professional specialists from several countries, and its head office is based in Barcelona. Lluis combines consulting work with his position at ESADE as Head Professor of Retail Innovation studies. To him, theory and practice are two sides of the same coin. Rosa combines her consulting activities as qualitative market research specialist with the management of m+f=!
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Lluis Martinez-Ribes |
Rosa Franch |
Some of our clients • Acciona • Asics • Autogrill • Bayer • Bimbo • Bookmall chain (China) • Camper • Cepsa • Coca-Cola • Ekke • Eroski • Esteve • Euromadi • Expomobi • Fagor • General Óptica • Goodyear • Grupo Cuevas • Grupo Danone • Grupo Sans (Sara Lee branded apparel) • Habitat • Heineken • Imaginarium • Intersport • Jordi Capell - Eupalinos • "la Caixa" • Logista • Marcilla (Sara Lee) • Mattel • Mercadona • Musée Olimpique International • Musée Olimpique International • Nutrexpa (Cola Cao) • Pans & Company • Pikolín - Bed's • Planet Hair • Punto Blanco • Pyrénées • Sol Meliá hoteles • SUPSA* (PlusFresc - Sunka) • Turisme de Lleida ** • Unilever (Pond's Institute) • Uralita • Valentine pinturas • Viajes El Corte Inglés • Viladomat esports (*) With SUPSA, we were awarded the World Electronic Marketing Prize in 1999, after which we created the popular commercial formula known as Sunka, hailed by TNS in Alimentaria 2008 as the model to be followed by future supermarkets. (**) With Turisme de Lleida, we were awarded the First Prize for City Marketing Strategy in Spain in 2004. |
Our passion has always been to inspire and come up with innovative and purposeful ideas, in order to sell efficiently –either products or services– directly to the public. Going far in retailing.
This is our style |
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Total guarantee. We always guarantee complete satisfaction with results of each stage. If this is not the case, we return all fees paid. Methodology to achieve purposeful outcomes. We seek efficient results. Therefore, our activities are supported by our own, thoroughly reviewed methodo- logy, which we combine with a wide
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range of resources: information systems, creativity, humanities, etc. Exclusiveness. We do not work with our clients' competitors at the same time. Confidentiality. We always guarantee complete confidentiality throughout the development of the project and after its completion. |
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